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Sweeter than Honey: Harnessing the Power of Entertainment, by William Brown
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Sweeter than Honey explains and illustrates why entertainment is the most powerful source of social change and learning in the world today. Dr. William Brown, a professor and research fellow with more than 30 years of experience in teaching the use of entertainment for social change, explores how entertainment is being used strategically around the world to increase literacy, help communities and families plan their growth, reduce high-risk sexual behaviour and HIV/AIDS, reduce substance abuse, raise the status of women, promote cancer prevention, reinforce social equality, and help raise the standard of living throughout the world. Although the principles presented in this book are based on social science theory and research, the fascinating experiences and anecdotes from around the world tell the story of how entertainment can deliver a powerful medicine to society. Indeed, just as a spoon full of sugar helps the medicine go down, learning through entertainment can be sweeter than honey.
- Sales Rank: #1069099 in eBooks
- Published on: 2013-10-16
- Released on: 2013-10-16
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
A wonderful book for Entertainment Education
By Mengfei Li
It is my first time to learn the concept of Entertainment Education. Through reading this book, it offers the great details on the purpose of studying how the entertainment might shape our lives. As the viewers, we don't normally think education could be part of the entertainment. However, Dr. Brown used his own examples and his travel journey experiences to teach the readers how media could make the differences in the life of yours and others. As his student, I enjoy reading this book. It is not long, but the information within each Chapter worth taking notes. It is amazing that media communications has been used in many positive ways. There are not many books regarding to this topic,however, this book absolutely touches on this topic. Entertainment Education should be the next crucial filed for us to learn if you are interested in this field.
1 of 1 people found the following review helpful.
Entertainment-education
By Mary E Myers
This book is a very interesting look at The field of Entertainment education and overall a very good read. :)
0 of 0 people found the following review helpful.
Great book!
By Michelle
This book is great for anyone who is interested in the effects of entertainment on the public. Such an interesting topic!
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