Hoycaster: Juni 2014

Kamis, 26 Juni 2014

[D329.Ebook] Download Ebook The Agricultural Marketing System, by V. James Rhodes, Jan L. Dauve, Joseph L. Parcell

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The sixth edition of The Agricultural Marketing System will help you understand not only the what but also the why of agricultural marketing, and it will help prepare you for success in real-world agricultural marketing. This text reflects the economic factors, socioeconomic trends, farm demographic changes, global competitiveness, and consumer attitudes that shape the current structure and operation of the U.S. agricultural marketing system. It shows you how decisions at one level in the value chain impact all other levels, and it explores how and when the system changes as a result of individual decisions. As in previous editions, the focus remains on teaching future managers, decision makers, and opinion leaders about the economic forces of the agricultural food chain. New to this edition are a greater focus on quality-based marketing and contracting and a more global perspective. Clear explanations, updated exhibits, real-life examples, and new learning activities all aid understanding and help you prepare to become a successful market participant able to assess the marketing environment and to develop and implement strategies for achieving your marketing objectives.

Sales Rank: #528724 in Books
Brand: Brand: Holcomb Hathaway, Publishers
Published on: 2006-07-01
Original language: English
Number of items: 1
Dimensions: 10.00" h x .90" w x 7.00" l,
Binding: Paperback
384 pages

Features

Used Book in Good Condition

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0 of 0 people found the following review helpful.
Five Stars
By Reyna Delgado
Good book and great price so lucky I found it on Amazon

0 of 1 people found the following review helpful.
Four Stars
By charmed
Got it for a college course.

0 of 1 people found the following review helpful.
Recommended this book
By Rafael Gomes Martins
Same as described.

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Jumat, 20 Juni 2014

[K871.Ebook] Ebook Download The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business, by Monica Mehta

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The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business, by Monica Mehta

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The dropout that makes billions seems to have caught lightning in a bottle-- a triumph relying more on luck than skill and never to be repeated.� In real life, successful entrepreneurs take classes, write business plans, and map out responses to every contingency. But if the story is such a fluke, why do we keep hearing ones like it over and over again?

The Entrepreneurial Instinct looks past the rags to riches stories of self-made entrepreneurs to explore how our mind, behavior, and brain chemistry impact our ability to be enterprising in the absence of formal training.�� Interviews with dozens of entrepreneurs reveal the traits and habits that allow them to take rewarding risks, overcome fear and failure, and thrive in the face of ambiguity. Conversations with experts in the fields of neuroscience and behavioral psychology expose the scientific explanation behind their seemingly innate knack and shed light on how the rest of us who may not be naturally gifted entrepreneurs can use brain chemistry to find success.

The book weaves together stories from entrepreneurs, pop culture figures and thought leaders (including the founders of CLIF Bar, Carol's Daughter, Marquis Jet, Skip Hop, Dogfish Head Beer, KIPP Charter School, J Brand Jeans, writers of Grey's Anatomy, rock journalist Neil Strauss, Phoenix Suns forward Grant Hill) to reveal cutting edge insight on using brain chemistry to work in ways to create a cycle of productivity, take risks that pay and tap into our creative mind to realize professional success.�

In a time where millions of Americans are unemployed, underemployed or aspire for better opportunities, The Entrepreneurial Instinct offers much needed techniques for using our innate capabilities to make more with less.

Sales Rank: #913079 in Books
Brand: Brand: McGraw-Hill
Published on: 2012-09-11
Original language: English
Number of items: 1
Dimensions: 9.20" h x .90" w x 6.40" l, 1.05 pounds
Binding: Hardcover
224 pages

Features

Used Book in Good Condition

Review
"This book nails it.� It pinpoints the mind, spirit and thought process of an entrepreneur and explains how a guy like me can have ADHD, struggle in school and STILL retire at 49. It's a must read for anyone who wants to create their own luck in life." - Jim Halpin, former CEO Comp USA, former President of Homebase & BJ's Wholesale.

"The Entrepreneurial Instinct is a must read for anyone aspiring to excel by challenging conventional wisdom and rolling with the punches to do what comes naturally." �- Ajay Banga, President & CEO, MasterCard Worldwide

"Illuminating and rich case based insights into the physiology that drives entrepreneurial risk-taking and decision-making."� - Ian MacMillan, Professor of Entrepreneurship, Director of Sol C. Snider Entrepreneurial Research Center, The Wharton School

"I couldn't put this book down.� The author does an outstanding job drilling down to unearth exactly what allows some to risk life and limb to create something of value, a feat that should ignite interest in many. Highly recommended reading." - Robert DiRomualdo, Former Chairman & CEO Borders Group, Former CEO Hickory Farms

"This book gets rid of the last excuse of the would-be entrepreneur: fear. The Entrepreneurial Instinct helps you take smarter risks with less angst. It obliterates a lot of the conventional wisdom around entrepreneurship, and shows what it really takes to succeed." - Kimberly Weisul, Inc Magazine

About the Author
Monica Mehta is an investor, author and sought after expert on small business and finance topics. She brings 15 years of hands-on experience as an operator of multi-million dollar consumer businesses and advisor to hundreds of entrepreneurs.� She is currently a Managing Principal at Seventh Capital, a New York based investment firm.� She also writes a regular small business column for Bloomberg Businessweek and appears on-air as a finance expert for Fox News, Fox Business, ABC News and MSNBC.She is a graduate of the Wharton School of the University of Pennsylvania.

Most helpful customer reviews

9 of 9 people found the following review helpful.
Achieve Your Dream
By Ash D
Being one of the founders of a business which has grown to become the largest in our industry in the world, we know few things about developing a successful business.
Some of the success traits such as deciding on your dream, will to win, taking calculated risks and never, never, never give up are the same traits which enabled Will Kellogg, Howard Johnson and Warren Bechtel to build world class businesses. Monica articulates these traits brilliantly in her book. Kudos to Monica for giving us the facts, vision and a road map to achieve our dreams.

6 of 6 people found the following review helpful.
Informative & Inspiring
By Ted Kim
The author debunks certain myths associated with entrepreneurial activity and provides both inspiring and encouraging insight to starting one's own business. This book is a must read for entrepreneurs as well as those aspiring to become successful business owners.

7 of 8 people found the following review helpful.
Simple, easy to read guide to start small business
By BMK
This book helped me go through the basics of starting up a company, it helped me clear up simple ideas with a few basics questions.
It's diversity of topics and the arrangement of them, make it very simple to follow.
Great book, very happy with it, i'll certainly go back to it as my company goes.

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Senin, 16 Juni 2014

[L977.Ebook] Download Ebook Public Relations Writing: The Essentials of Style and Format, by Thomas Bivins

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Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of “Writing” is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

Sales Rank: #61298 in Books
Brand: Bivins, Thomas H.
Published on: 2013-02-19
Original language: English
Number of items: 1
Dimensions: 9.00" h x .60" w x 7.20" l, 1.15 pounds
Binding: Paperback
352 pages

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Used Book in Good Condition

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1 of 1 people found the following review helpful.
PR Textbook
By MJP
Bivin's text is a great book, updated with the latest approaches. Students give it good reviews, too. I'll use it again next year.

0 of 0 people found the following review helpful.
Great information but not too exciting
By AshRae84
This book is filled with tons of great information for Public Relations majors. Unfortunately, like most textbooks, it's presented in a not-so-exciting fashion.

It's a great resource, but not really anything you''ll want to read again and again.

3 of 5 people found the following review helpful.
OK as a very broad overview for beginners
By Janice King
The title of this book doesn't reflect its very broad coverage. Indeed, the book discusses a wide range of PR topics, as well as marketing communications and advertising. For this reason, the book is suitable for an undergraduate-level introductory course on corporate communications. However, while the information presented is clear and relevant, it lacks depth. Students who want to pursue PR and marketing writing as a career will want to supplement this book with other resources.

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Kamis, 12 Juni 2014

[L652.Ebook] Download PDF Jose Mourinho's Real Madrid - A Tactical Analysis: Attacking, by Terzis Athanasios

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Jose Mourinho's Real Madrid: A Tactical Analysis - Attacking A Chance for You to Learn Mourinho's 4-2-3-1 System of Play, Tactics, Each Player's Responsibilities, Positioning & Movement With Every Possible Phase of Play The long awaited study of Jose Mourinho's tactics is finally here with an extensive analysis of his Real Madrid team's 4-2-3-1 formation. You can now see a full analysis of Real Madrid's attacking and defending tactics which have been so important to their success. They scored 121 goals in La Liga and this book shows Real's 4-2-3-1 system of play, each player's responsibilities, positioning and movement within every possible phase of play. The attacking phase was key for Real Madrid and the main features were creating width, maintaining superiority in numbers around the ball zone, long diagonal passes, in/out swinging crosses from the flank and Ronaldo's efficiency in front of goal. Terzis Athanasios is a Tactical Professor of Football and has compiled an extensive assessment of Real Madrid's defensive play after over 1000 hours of studying all the games from the 2011-12 season. Real Madrid won the La Liga title, beating Pep Guardiola's Barcelona team, one of the most successful club sides in history, by 9 points. This attacking book starts with the characteristics of the players and builds into a comprehensive overview of the attacking tactics employed with clear diagrams and detailed descriptions. This gives you a unique opportunity to use the same 4-2-3-1 pattern of plays that Jose Mourinho's used for his winning Real Madrid team.. Integrate them into your sessions Now! This Attacking book includes: Pages: 286 Diagrams: 382 Coaching Topics: 131 Printed: B/W Don't miss this unbelievable chance for you to learn Jose Mourinho's 4-2-3-1, how the team play and adapt their tactics to all conceivable situations. Their attacking and defensive play is key to their great success and the blueprint is available right here for you to learn and apply the same tactics for your team.

Sales Rank: #1321897 in Books
Published on: 2012-11-01
Original language: English
Number of items: 1
Dimensions: 9.69" h x .78" w x 7.44" l, 1.14 pounds
Binding: Paperback
286 pages

Most helpful customer reviews

4 of 4 people found the following review helpful.
Excellent analysis
By Lion323
After reading FC Barcelona a tactical analysis books I knew what to expect from this book. However it proved to be even better than the Barcelona’s books. The book is written in a progressive way which makes it easier for the reader to understand the tactics of Jose Mourinho. The attacking part presents the most common combinations used by Real Madrid players during the games either on the flanks or through the middle. Then examples are given of how these combinations were used by Real Madrid in match situations so as to create and attack the free space, to outnumber the opposition on the flanks, to use the free space on the weak side etc. It also contains excellent analysis of how the team made the negative transitions, something that in my opinion is the key for a successful team. In fact the book points which are the appropriate positions of the players during the attacking phase so as to make it easier to react when possession is lost. Finally it explains using match situations how the positive transitions were made.
I’m impressed by the details and the progressive way written
I feel I can’t recommended it highly enough

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