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Public Relations Writing: The Essentials of Style and Format, by Thomas Bivins
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Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of “Writing” is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.
- Sales Rank: #61298 in Books
- Brand: Bivins, Thomas H.
- Published on: 2013-02-19
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 7.20" l, 1.15 pounds
- Binding: Paperback
- 352 pages
- Used Book in Good Condition
Most helpful customer reviews
1 of 1 people found the following review helpful.
PR Textbook
By MJP
Bivin's text is a great book, updated with the latest approaches. Students give it good reviews, too. I'll use it again next year.
0 of 0 people found the following review helpful.
Great information but not too exciting
By AshRae84
This book is filled with tons of great information for Public Relations majors. Unfortunately, like most textbooks, it's presented in a not-so-exciting fashion.
It's a great resource, but not really anything you''ll want to read again and again.
3 of 5 people found the following review helpful.
OK as a very broad overview for beginners
By Janice King
The title of this book doesn't reflect its very broad coverage. Indeed, the book discusses a wide range of PR topics, as well as marketing communications and advertising. For this reason, the book is suitable for an undergraduate-level introductory course on corporate communications. However, while the information presented is clear and relevant, it lacks depth. Students who want to pursue PR and marketing writing as a career will want to supplement this book with other resources.
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